We're continually exploring new ways to
provide organizations with better & more customized options for
meeting their customer demands.
Custom Portals
HCP Portal which seamlessly integrates with
Veeva, supports self-registration, product sampling, medical
inquiries, product content delivery, and rich tracking metrics.
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the video
- Drives awareness and advocacy of branded products
- Integration with Veeva Accounts, Medical Inquiries,
Calls, and Call Samples
- Physician validation and sample eligibility engine
- Ability to submit MIRFs
- Authenticated access to request samples
- Electronic signature support for iPad and Tablet PCs.
OCR compliant PDF generation for wet signature
- Integrated with Google Analytics to assess key
marketing metrics for the site and by user
Private Label iPhone apps
Our custom iPhone application solutions (powered by the Mavens Second
Opinion mobile platform) are focused on improving patient
outcomes at point of care.
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the video
- Increase brand awareness
- Connect manufacturers and physicians
- Demand-driven
- Physicians get answers to off-label questions using
voice recording technology
- Request samples
- Manufacturers send responses, including attachments,
directly back to the physician's phone. Physicians build a
personalized knowledgebase.
- Print and share information with patients at point of
care
- Seamless integration with Veeva
Innovation Case Studies
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Learn more about our breakthrough iPhone application,
2nd Opinion
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The Video
Solution
Mavens used the latest in mobile technology to
develop 2nd Opinion. A branded solution, it gives physicians
real-time, on-demand access to request samples, dictate
off-label questions, and print manufacturer content like
patient medication guides. Integration with a pharmaceutical
company's CRM (Salesforce, Veeva, etc) provides easy regulatory
validation, analysis of sales trends, and marketing
effectiveness.
Mavens and you
Talk to us today about taking full advantage
of Mavens innovation.
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Communication between pharma companies and physicians is
challenged by increasing financial presssures. Fewer
pharmaceutical sales reps are in the field. Physicians are
pressed for time and spending fewer hours on non-patient
activity.
It's harder than ever for physicians to
quickly and easily access information on new drugs and
indications that can improve patient outcomes.
Mavens Approach
Mavens saw an opportunity to improve the pharma – physician
relationship. We envisioned a solution where
physicians wouldn't have to wait for sales reps. Physicians
could request samples and get off-label answers when they need
them. Pharma wouldn't have to waste time and resources pursuing
physicians. Instead, physicians would call on them.
Results
- On-demand physician access to pharma resources and
services
- Improved patient outcomes from fewer disruptions and
more relevant information
- A physician's sample closet that is always filled with
the right medications for patients
- Seamless CRM integration
Innovation Case Studies
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Learn more about the mavens physical portal powered by
2nd Opinion
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The Video
Solution
In less than 90 days, Mavens delivered a best
in class, branded physician portal. It seamlessly integrated
with Veeva CRM, supporting self-registration, product sampling,
medical inquiries, product content delivery, and rich tracking
metrics. Real-time integration with MedPro's physician
validation API secured the application. A custom sample
eligibility engine, based on license status, physician
specialty, and assigned decile, ensured the manufacturer
complete control over the distribution of its products.
Real-time integration with Google Analytics gave the
manufacturer unprecedented ability to track site trends and
target marketing based on individual physician interests.
Mavens and you
Talk to us today about taking full advantage
of Mavens innovation.
Contact Us
A leading pharmaceutical company wanted a physician
portal to promote new drugs and provide physicians with
alternative channels of communication. Having successfully
deployed Veeva, they understood the advantages of the Force.com
platform. Now they wanted to leverage their investment by
integrating portal activities with their CRM.
Mavens Approach
Mavens focused on optimizing the technology this company
already had. We found ways to expand the functionality of the
existing Veeva CRM by using tools already licensed by the
customer. We also built a web services integration between the
portal, Google analytics, and Salesforce.com to capture,
process, and produce marketing metrics.
Results
- 1300 self-registered users in less than 3 months
- 3000+ products sampled in less than 3 months
- Increased reach: 40% of registered physicians are
non-target
- Increased frequency of contact: 45% of HCPs visit
multiple times within three months.
